13 Tips For Writing Great Ads

13 Tips For Writing Great Ads
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A successful ad gets attention and raises interest. It makes a reader want to see what's on the other side of the click.
 
The goal of a successful copywriter is to put words together in such a way that the ad gets the most clicks for their money and gets the highest sales conversion possible.
 

Before you scale up your ad budget, craft your ad copy and split test it to see which title or keyword works best.

 

Here are 13 tips for writing Adwords ads from the best in the industry:

 

1.   Use an outrageous ‘news’ or funky word combos in a headline. "Oprah Outs Obama" gets attention!
 

2.  Start telling a story... They'll click because they'll want to see how it ends.
 

3.  Show a relevant benefit.  "Make your child happy", "Get a raise" are benefits worth clicking for.
 

4.  Ask a question.It engages the reader to try to answer it.
 

5.  Show proof. People often base their decisions on what other people are doing. If you have solid endorsements from other people, show them.
 

6. Limit the time of the offer. People are likely to buy right away if they think it’s going away.
 

7. Avoiding threat or danger is always a powerful motivator. If your product helps them with that, show them how it does that.
 
8. Use a clear call-to-action. If you want someone to do something, tell them to do it.
 
9. Use decimal precision numbers,  like 7.39 instead of 7. The more precise the number, the more trustworthy it looks.
 
10. Use funky characters (%, $, @, etc.) to catch attention. Trademark symbol always boosts trust.
 
11. Include a Phone Number and Address if the ad is for local business.
 
12. Free trial, money back guarantee, no hassle returns. Mention if you can offer it, make it risk free.
 
13. Free shipping. It doesn't always work, so be sure to test its impact on your ad.
 

You can strategically combine these tips to create a banging sales letter or a landing page for the product. It's easy when you have all the space you need to convey your message. But how do you cram all these tips to create those tiny clasified ads you see on Google or Facebook?
 
For example, an AdWords ad is limited to 25 characters for the headline, 70 characters of ad text, 35 characters for the Display URL. With so little space available, each part of the ad has to be tweaked for the strongest impact. No room for errors here.
 

 
With these tips to guide you, create two or three variations of the same ad. Then split test these versions on the same platform (Google, Facebook, solo) and with the same budget to see which converts best. When you find a clear winner, it's time to scale up your ad budget for maximum sales.
 
That's it. It sounds simple but takes time and practice to get it right. If you have more tips to add to this list, let me know... In the meantime, happy marketing to both of us.

 

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